Websites are my new obsession. From figuring out the architecture and User Experience to making sure the brand is consistent throughout all devices has been inspiring and refreshing.
I have been creating videos and animated projects for Renzi Studio Fine Arts and Crate and Barrel since 2018, using Adobe After Effects, Illustrator, and Premiere Pro. My corporate work includes videos for website, paid social, and digital store signage.
When I create emails, I want them to both resonate with customers and prove their own value. Even in uncertain times, your customers maintain their email inboxes with a keen eye. The first permission-based digital marketing channel, email remains the highest driver of ROI. It’s one of the earliest and most important touchpoints to introduce your brand to customers. Creating an email campaign takes time, energy, and resources — but it can be tremendously rewarding.
Paid Social / Pins
Designing Paid Social Media—from Instagram stories to Facebook carousels to Pinterest posts— is fun and rewarding. You have the challenge of conveying messaging in limited space so image and copy choice is crucial.
The rules that lead to the most effective assets?
Key to success: Always include your logo. Nothing reinforces your brand and its identity more than your logo.
When it comes to images: Size matters. It seems that almost every social media platform will have a different display size for your image on a news feed, and you have to make sure your images work in the given display sizes.
What about copy? Always—less is more.
Designing Paid Social Media—from Instagram stories to Facebook carousels to Pinterest posts— is fun and rewarding. You have the challenge of conveying messaging in limited space so image and copy choice is crucial.
The rules that lead to the most effective assets?
Key to success: Always include your logo. Nothing reinforces your brand and its identity more than your logo.
When it comes to images: Size matters. It seems that almost every social media platform will have a different display size for your image on a news feed, and you have to make sure your images work in the given display sizes.
What about copy? Always—less is more.
Designing Paid Social Media—from Instagram stories to Facebook carousels to Pinterest posts— is fun and rewarding. You have the challenge of conveying messaging in limited space so image and copy choice is crucial.
The rules that lead to the most effective assets?
Key to success: Always include your logo. Nothing reinforces your brand and its identity more than your logo.
When it comes to images: Size matters. It seems that almost every social media platform will have a different display size for your image on a news feed, and you have to make sure your images work in the given display sizes.
What about copy? Always—less is more.
OS Apps
I began designing digital signage about 2 years ago while working at Crate and Barrel. Here are some tips that always led me to successful designs.
• Be short and to the point.
• Make sure fonts are easy to read.
• Make sure the message is clear and direct.
• Less is still more.
