Wine and Spirit labels are my passion. That’s all I look at when I am at a grocery store. I would buy a bottle of wine, only because of the label. For the past two years, I had the privilege to design labels for Freixenet and Mionetto USA.

My love for typography, illustration, unique paper stocks and printing techniques, help me create fun and unique invitations that meet my client’s brand standards and expectations.

I started creating patterns while working at Crate and Barrel. Most of the patterns I developed, were used for store packaging, products, store windows and seasonal tissue. The first pattern shown here is currently being used in all Crate and Barrel stores.

After logo design, creating posters is my second favorite thing to do. Here are some poster design rules I always try to follow.

• Limit your text and use no more than two font types and no more three font sizes.

• Choose an image or two that portrays your message well.

• Don’t go overboard on color.

• When it comes to the layout, leave lots of space.

• Design more than one layout.

• Break the rules when possible! ;)

I designed the format for Crate and Barrel’s internal newsletter, “Dish.” The intention was to design a template that could be used by someone with little design experience to create each month’s publication. The newsletter format/template is still being used today.

Other newsletters that I have designed include
a Marimekko/Crate and Barrel publication and the Morris Animal Foundation Newsletter.

I began designing retail signage about 5 years ago while working at Crate and Barrel. Here are some tips that always led me to successful designs.

• Be short and to the point.

• Make sure fonts are easy to read.

• Make sure the message is clear and direct.

• Less is still more.

• Test your sign by printing at full size.

Booklet created for the Art Exhibit of “La Resistencia,” the young men and women on the front lines of Venezuela’s protest movement. Noble warriors. Mostly young men, many of whom have college degrees and career aspirations. They use homemade weapons and shields to battle the police, national guards and military on the streets of Caracas in the fierce struggle for the future of Venezuela.

I always thought that direct mail was a waste of paper and, of course, bad for the environment. You know how it is. All that junk mail that landed in the mailbox and went straight to the trash. But over the years, I have learned that a well-designed printed for direct-mail piece can be an effective attention-getter—standing out in contrast to the dozens of emails in an overflowing inbox—and can have a significant impact. What do you think?