I always thought that direct mail was a waste of paper and, of course, bad for the environment. You know how it is. All that junk mail that landed in the mailbox and went straight to the trash. But over the years, I have learned that a well-designed printed for direct-mail piece can be an effective attention-getter—standing out in contrast to the dozens of emails in an overflowing inbox—and can have a significant impact. What do you think?