A couple of years ago, Crate and Barrel welcomed their closest vendors to the North and Clybourn store for an exclusive evening in appreciation of their longstanding partnerships. The event showcased an underlying Parisian nod to acknowledge the brand’s newest partnership with Le Creuset and the introduction of the Le Creuset Bisto 115 (store number).
The plan was to open Le Creuset Bistro in other stores. Unfortunately, it only lasted 6 months, and its no longer open. For all 6 months, Le Creuset sales when through the roof! What a great experience that was.
I was responsible for the Graphic look and feel of the Bistro. The concept was to create a brand for a modern and slick French Bistro, that still felt friendly and approachable. The inspiration for the font was taken from the original Crate and Barrel logotype. Stenciled letters on the outside wall of the first store in Old Town Chicago.