Designing Paid Social Media—from Instagram stories to Facebook carousels to Pinterest posts— is fun and rewarding. You have the challenge of conveying messaging in limited space so image and copy choice is crucial.
The rules that lead to the most effective assets?
Key to success: Always include your logo. Nothing reinforces your brand and its identity more than your logo.
When it comes to images: Size matters. It seems that almost every social media platform will have a different display size for your image on a news feed, and you have to make sure your images work in the given display sizes.
What about copy? Always—less is more.